WALMART'S GERMAN EXPANSION: A TALE OF TWO DECADES

Walmart's German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late 1980s, eager to replicate its dominance seen in the United States. The corporation opened a wave of stores, aiming to capture market share. However, early years were marked by obstacles. German shoppers proved unresponsive to Walmart's business model, which differed significantly from estab

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